What better way to celebrate National Hamburger Month than to make your entire house smell of onions with the White Castle burger-scented candle? Just be sure not to eat it.
Although they are currently sold out, the White Castle burger-scented candles were running for $10. The proceeds will go to Autism Speaks, an autism science and advocacy organization. I do have to admit, this is good marketing. If your house smells like White Castle, you're going to want to eat there.
Fast Food Aromatherapy
The White Castle Burger-Scented Candle Benefits Autism Speaks
Trend Themes
1. Scented Candles - Creating scented candles that replicate popular food smells can disrupt the home fragrance market and attract consumers looking for unique scents.
2. Cause-related Marketing - Linking product sales to charitable causes, like Autism Speaks, can disrupt traditional marketing strategies and appeal to socially conscious consumers.
3. Food-themed Merchandise - Expanding the range of food-inspired products, such as burger-scented candles, can disrupt the merchandise industry and cater to food enthusiasts.
Industry Implications
1. Home Fragrance - Integrating food-inspired scents into home fragrance products can disrupt the industry and offer consumers unique olfactory experiences.
2. Marketing and Advertising - Incorporating cause-related marketing initiatives can disrupt traditional advertising methods and effectively engage socially conscious consumers.
3. Merchandising - Creating unconventional food-themed merchandise, such as burger-scented candles, can disrupt the industry and attract customers seeking unique products.