New Balance launches a new colorway palette to join its MADE in USA series with the sleek white and blue colorway that details two signature silhouettes. It adorns the New Balance 990v3 sneaker and the 990sv2 sneaker models. The design retains the classic silhouette across both looks.
Each one is constructed from a blend of leather, mesh, and suede throughout the upper in a white hue and creamy tonal details. It is then accented with contrasting tones of blue and black throughout. The 990v3 shoes have 990 branding on the lateral side of the heel in silver and the N logo on the side is detailed in blue with a black outline. The 990v2 shoes are branded with a black N base and a blue outline.
Minimal Retro-Tinged Sneakers
New Balance MADE in USA Launches a New White and Blue Look
Trend Themes
1. Minimalism Sneakers - Designing minimalistic sneakers that focus on a clean and simple color palette offers an opportunity for businesses to cater to those who prefer understated fashion.
2. Made in USA Products - Leveraging products made in the USA can create a sense of pride and quality assurance, driving interest for products with robust craftsmanship and a commitment to domestic manufacturing.
3. Retro-inspired Footwear - Retro-inspired footwear provides opportunities for businesses to capitalize on the positive associations with nostalgia and functionality, as well as to revive classic designs in innovative ways.
Industry Implications
1. Sustainable Footwear Manufacturing - The rise of minimal design in sneakers creates an opportunity for sustainable footwear manufacturing, including use of low-emission materials and ethical production practices.
2. Fashion and Apparel - Incorporating minimalism and retro aesthetics in the design of apparel and accessories enables businesses to address increased consumer demand for timeless and versatile fashion pieces.
3. Fashion Collaborations - Developing collaborations between brands and sneaker designers that focus on combining minimalistic design, retro features, and sustainable practices presents unique products and visibility for participating brands.