Virtual Whisky-Making Experiences

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The Whisky Bench Experience Launches the Double Cask Range

To introduce its new Double Cask Range, The Macallan created the virtual Whisky Bench Experience, which takes fans behind the scenes. Fans are guided through the experience by national brand ambassador Raquel Raies, who shares a look at "the art and science behind the Double Cask whisky making process," plus a tasting and interactive question and answer session.

With this virtual experience, fans get to follow the Double Cask journey from acorn to glass and they will get an appreciation for the use of hand-picked American and European Oloroso sherry seasoned oak casks. The event kicks off in September and offers a unique way for fans of the brand to experience The Macallan's newest launch from afar.
Trend Themes
1. Virtual Tasting Experiences - The rise of virtual experiences in the food and beverage industry presents an opportunity for brands to create innovative and immersive tasting experiences for their customers.
2. Virtual Brand Activations - Virtual brand activations offer a unique and accessible way for brands to connect with their audience and create personalized experiences from the comfort of their own home.
3. At-home DIY Kits - DIY kits that allow customers to create their own products at home have become increasingly popular, and can be a great way for brands to engage their audience and offer unique experiences.
Industry Implications
1. Alcohol and Beverage - Brands in the alcohol and beverage industry can leverage virtual experiences to reach a wider audience and promote their products in unique and engaging ways.
2. Hospitality and Tourism - The hospitality and tourism industry can incorporate virtual experiences into their offerings to attract and engage potential customers, and to provide unique opportunities for those unable to physically travel.
3. E-commerce and Retail - E-commerce and retail brands can create at-home DIY kits to offer unique and personalized experiences that differentiate their products from competitors, and engage their audience in new and exciting ways.

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