While being completely immersed in whiskey might sound like paradise for some, others probably prefer adding the caveat of being immersed in a 360-degree whiskey video. The Jack Daniel's distillery is doing its best to appease both parties by offering a new 360-degree video that takes viewers through the historic whiskey maker's process.
The video opens with an aerial shot of Lynchburg, Tennessee, the home of Jack Daniel's distillery. It proceeds to take its viewers around the distillery itself, showing where workers retrieve spring water, how the charcoal used to "mellow" the whiskey that's produced and where the barrels are stored during the aging process.
The whiskey video, available on YouTube 360, helps consumers concerned with the quality of their whiskey (a traditionally luxurious product) grasp the artisanal efforts of their alcohol.
Immersive Whiskey Videos
This 360-Degree Video Shows How Jack Daniel's Whiskey is Distilled
Trend Themes
1. Immersive Experience Videos - More brands will create immersive experience videos to engage customers.
2. Virtual Reality Tours - More distilleries and alcohol brands will use VR to showcase their production process.
3. 360-degree Marketing - 360-degree videos will increasingly be used for marketing in the alcohol industry.
Industry Implications
1. Alcohol Production - Alcohol distilleries will increasingly use digital channels to reach new and existing customers.
2. Tourism - VR tours of distilleries will become a popular attraction for whiskey enthusiasts.
3. Digital Marketing - 360-degree videos will become increasingly important for marketing luxury products like whiskey.