Oatly, the Swedish oat milk brand, recently expanded its product offerings with the launch of a new range of plant-based products including creamy savory vegan spreads and a whippable vegan cream. The inspiration for the new products came from the brand's desire to "increasingly looking for ways to give people a great tasting alternative to use throughout the cooking process."
The new Oatly Creamy Oat Spreads is available in three tasty flavors including Tomato & Basil, Cucumber & Garlic, and Plain. The Plain variant can be used as a base for cheesecake and other sweets. The Oatly Whippable Creamy Oat, on the other hand, is also ideal for baking and cooking needs and offers new plant-based recipes and meals for consumers.
Creamy Savoury Vegan Spreads
Oatly Debuts New Vegan Spreads and a Whippable Vegan Cream
Trend Themes
1. Plant-based Alternatives - Businesses can capitalize on the growing trend of plant-based alternatives by developing more products similar to Oatly's vegan spreads and whippable vegan cream.
2. Versatile Ingredients - There is an opportunity to create versatile ingredients like Oatly's Plain oat spread which can be used as a base for both savory and sweet dishes.
3. Healthy and Savory Options - There is a growing demand for healthy and savory options in the food industry, and businesses can take advantage of this by offering new products similar to Oatly's creamy vegan spreads in different unique flavors.
Industry Implications
1. Food and Beverage - The food and beverage industry can develop new plant-based products similar to Oatly's vegan spreads to cater to a growing market of health-conscious consumers.
2. Health and Wellness - Businesses can tap into the health and wellness industry by offering healthy and plant-based products like Oatly's vegan spreads and whippable cream to customers.
3. Sustainable Packaging - The use of sustainable packaging options can be explored in the food and beverage industry to complement products like Oatly's plant-based spreads which appeal to eco-conscious consumers seeking eco-friendly alternatives.