Creative director Greg Barth has recently created Fortunes, a whimsical short video. The experimental comedy forces us to reanalyze the monotonous, everyday, repetitive and daily routines like shaving, assembling furniture, mopping, cleaning the bathroom and more.
It is a social experiment that has taken the comedic and whimsical side up several notches. The short clip explores our relationship with consumerism, our daily household rituals and our objects of worship. Ultimately, it displays how long you can keep doing these monotonous tasks before you go mad.
In the video, every action is repeated as the speed gradually increases. A doorbell rings repetitiously, a wig is used as a mop, a man chops his fake celery hand, a man’s face covered in grass with a voiceover telling him to shave, furniture in human form made to be assembled, two pairs of gloves in the washroom praying, a woman’s face breaking into pieces, a roll of toilet paper turned river and other very peculiar things.
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