Karen Collins' most recent editorial "When Darkness Falls" has gorgeous model Sophie Vlaming covered in lace and chiffon, sprawling amid a sea of black. Published in Elle UK, the girl is draped in sheer silk and lace from Chloe to Christian Lacroix. Her posing has me dreaming of floating through a moonless night sky.
This shoot makes me want to find a 20ft ladder, grab a close girlfriend, and make some Art Attack fashion!
Implications - Consumers are seeking out products that feature a more sensual element. Items that contain an aspect of sexuality appeal to shoppers who want to explore different sides of themselves. Companies could incorporate themselves with this aesthetic in order to increase their appeal.
Floating Models
Sophie Vlaming Sprawls for 'When Darkness Falls' in Elle UK
Trend Themes
1. Sensual Fashion - Opportunity for fashion brands to incorporate a sensual element into their products to appeal to consumers seeking a more sensual experience.
2. Lace and Chiffon - Trend of using lace and chiffon fabrics in fashion shoots creating a romantic and ethereal aesthetic.
3. Artistic Posing - Increasing trend of artistic and unconventional poses in fashion editorials, offering opportunities for brands to create unique and visually striking campaigns.
Industry Implications
1. Fashion - Fashion brands can explore incorporating sensual elements and lace/chiffon fabrics in their collections to meet the growing demand.
2. Photography - Photographers can experiment with artistic and unconventional poses to create visually striking fashion editorials.
3. Design - Designers have the opportunity to create innovative garments using lace and chiffon fabrics, catering to the trend of romantic and ethereal aesthetics.