Perhaps inspired by last year's collaboration between Allbirds and Shake Shack, Whataburger has entered the sneaker game with its new Whataburger Custom Running Shoes. With these fresh new kicks, you'll be able to get to your favorite burger chain a little bit faster.
The Whataburger Custom Running Shoes are bright orange sneakers emblazoned with the chain’s flying W logo on either side. The new shoes are available in both men's and women's sizes for a little over $40. The new shoes are also part of a bigger collection of Whataburger merchandise that includes socks, bow ties, pillows, and doormats.
This is not the first time Whataburger has dabbled in merch. In the past, the chain has also offered a Whataburger PEZ dispenser and Christmas tree ornaments.
Burger Chain Running Shoes
The Whataburger Custom Running Shoes Celebrate the Texas Chain
Trend Themes
1. Custom Running Shoes - The trend of custom running shoes allows brands like Whataburger to leverage their logo and branding to create unique footwear options for their loyal customers.
2. Brand Merchandise - The trend of brand merchandise offers businesses like Whataburger the opportunity to expand their revenue streams by selling products beyond their core offerings.
3. Collaborations Between Brands - The trend of collaborations between brands, such as the Allbirds and Shake Shack partnership, provides opportunities for innovative and unique product creations, like the Whataburger Custom Running Shoes.
Industry Implications
1. Fast Food - The fast food industry can explore the trend of brand merchandise, like Whataburger's running shoes, to create additional revenue streams and strengthen brand loyalty.
2. Sporting Goods - The sporting goods industry can benefit from the trend of custom running shoes by partnering with brands like Whataburger to create limited-edition, co-branded footwear that appeals to a specific target audience.
3. Retail - The retail industry can tap into the trend of collaborations between brands and offer exclusive products, like the Whataburger Custom Running Shoes, to attract customers and drive sales.