The viral marketing company Thinkmodo has once again cleverly entered inside the minds of young women with its recent video called 'What Girls Look At,' this time uncovering what females glance at most when chatting to men.
Shot in New York City with the help of a handsome man and four hidden cameras located in different areas of his body, the hilarious video caught girls looking the most at the guy’s biceps, butt and crotch.
The corporation behind this project is Hearst, one of the largest diversified media companies in the country. This type of viral campaign was done before by the same company when it launched its first iPad magazine titled Cosmo For Guys. For this project, Thinkmodo created a video called iPad Head Girl, which proved to be a major success with over 1 million views on YouTube.
The What Girls Look At experiment shows this type of market research to be successful for future campaigns.
Wandering-Eye Experiments
The 'What Girls Look At' Video Reveals the Secret Minds of Women
Trend Themes
1. Viral Marketing - Creating unusual marketing campaigns that can go viral by appealing to consumers' sense of humor or curiosity.
2. Market Research - Using unique methods to gather data on consumer behavior and preferences to better inform marketing strategies.
3. Social Media Monitoring - Tracking consumer responses to social media campaigns in real time to adjust messaging and tactics for maximum impact.
Industry Implications
1. Media - Leveraging technology and innovative content to reach new audiences and engage consumers in unique ways.
2. Advertising - Developing creative campaigns that resonate with consumers and break through the clutter of traditional advertising channels.
3. Market Research and Analytics - Providing businesses with reliable data and insights on consumer behavior to inform strategic decision-making and drive growth.