American actress Jessica Alba channels her inner Nancy Callahan for the wet t-shirt editorial. Although she ditches the blonde for her natural brunette locks, the svelte stunner can be seen in Callahan's stripper getup, along with a darker look, in the upcoming "Sin City: A Dame to Kill For" movie. Yet over the last couple of year, Alba has proven she is more than a hot body and pretty face with Honest Company.
The wet t-shirt editorial is set to appear in the September 2014 issue of Maxim. In the accompanying article, she says, "If you put your whole identity behind [the entertainment industry], it’s brutal. It chews you up and spits you out; it spits out a lot of people."
Wet T-Shirt Editorials
The Latest Issue of Maxim Stars a Sensual Jessica Alba
Trend Themes
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Celebrity Branding — Opportunity for celebrities to create and market their own product lines and businesses based on their personal brand.
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Body Positivity — Opportunity for brands to celebrate diverse body types and challenge traditional beauty standards.
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Magazine Editorials — Opportunity for magazines to create visually striking and provocative editorial content to attract readers.
Industry Implications
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Entertainment — Opportunity for the entertainment industry to create platforms for celebrities to expand their personal brands beyond acting.
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Fashion — Opportunity for fashion brands to promote body positivity and inclusive messaging in their campaigns and designs.
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Publishing — Opportunity for publishing companies to leverage provocative editorial content to drive magazine sales and digital subscriptions.