Despite many Western cities' attempts to improve garbage and recycling programs, consumables like Westinghouse Lightbulb packaging really should be less of a rarity on the shop shelf.
This particular brand identity project can be attributed to Sanyukta Kothari and group at the 2011 IOPP Repackaging Challenge; in just 48 hours, the concept as well as the concrete execution were produced, and boy does it impress.
The new labeling system for these Westinghouse Enlighten light globes has a much more user-friendly appeal. Dimness, light bulb longevity, and even the shade of glow are given easily interpreted icons that go as far as to suggest which rooms each would suit best. The Westinghouse Lightbulb packaging is made of natural biodegradable plant fiber paper pulp so that it can be mixed in with the garden or left to decompose completely amid your trash.
Compostable Incandescent Branding
Westinghouse Lightbulb Packaging Returns to the Soil
Trend Themes
1. Sustainable Packaging - The trend towards using natural biodegradable plant fiber paper pulp for packaging offers an opportunity for companies to reduce their environmental impact and appeal to eco-conscious consumers.
2. User-friendly Labeling - The trend towards using icons and visuals to convey product information in a clear and easily interpretable manner presents an opportunity for brands to improve the user experience and differentiate themselves in the market.
3. Circular Economy - The trend towards designing products and packaging with the intention of being recycled or composted creates opportunities for businesses to participate in a circular economy and minimize waste.
Industry Implications
1. Lighting - The lighting industry can explore the use of compostable packaging to enhance their sustainability efforts and attract environmentally conscious customers.
2. Consumer Goods - Consumer goods companies can adopt user-friendly labeling techniques to make their products more accessible and easier to understand for consumers.
3. Packaging - The packaging industry can embrace the circular economy concept by developing compostable packaging materials and solutions that align with consumer demands for sustainable packaging options.