The Curve is a new wellness program that is "designed specifically for women around their menstrual cycle." Pegged as a "Female Body Transformation program," The Curve is the first of its kind available online and lasts an average of eight weeks. In order to meet the needs of every consumer—from fat loss to training and nutrition—the experience is fully personalized to be slightly longer or shorter, depending on one's natural cycle.
The nutritional portion of the wellness program is designed to fuel the training correctly depending on the time of the month, working to better support recovery and reduce unpleasant symptoms. In combination with fitness—which "will push you hard when your body is at its most capable—The Curve seeks to establish a perfect balance for sustainable weight loss and strength gain.
Female-Centric Wellness Programs
One LDN Launched the Curve to "Harness Your Her-ness"
Trend Themes
1. Female-centric Wellness Programs - More fitness studios should create customized wellness programs tailored for women's specific needs during their menstrual cycle.
2. Online Wellness Programs - As the world becomes more digital, offering online wellness programs will become increasingly important and profitable.
3. Personalized Nutrition - There is a growing demand for personalized nutrition plans, especially those that take into account women's changing hormones throughout their menstrual cycle.
Industry Implications
1. Fitness Industry - The fitness industry should focus on creating more female-centric wellness programs to attract and retain female customers.
2. Health and Wellness Industry - The health and wellness industry should invest in developing more digital, personalized wellness programs to meet the changing needs of consumers.
3. Technology Industry - The technology industry has an opportunity to develop new tools and platforms to support personalized wellness programs and make them more accessible to a wider audience.