Size-inclusive clothing brand 'Universal Standard' released its first-ever well-fitting activewear line called 'Game.'
Designed to give the perfect fit, design and style for anybody, 'Game' is a high-quality clothing line for all body types to work out in. Offering a bodysuit, t-shirts, tank tops, high-waisted leggings and capri leggings, the line's items are made to withstand vigorous activity. Made from a sweat-reducing, antimicrobial fabric, this workout gear is sweat-proof for any type of workout. This well-fitting activewear line comes in 11 different color combinations, at a reasonable price.
Size-inclusive, affordable and reliable, these creations from Universal Standard aim to please the large population of people consistently disappointed by classic activewear by making a line of clothing inclusive of all shapes, sizes and budgets.
Size-Inclusive Activewear
Universal Standard Released 'Game,' a Line of Well-Fitting Activewear
Trend Themes
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Size-inclusive Activewear — Universal Standard's 'Game' line presents a disruptive innovation opportunity for the activewear industry by catering to all body types and providing a perfect fit.
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Sweat-proof Workout Gear — The incorporation of sweat-reducing, antimicrobial fabric in Universal Standard's 'Game' line offers a disruptive innovation opportunity for the fitness industry by providing durable and sweat-proof activewear.
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Affordable Activewear — Universal Standard's 'Game' line addresses an opportunity for disruptive innovation in the fashion industry by offering size-inclusive workout gear at a reasonable price.
Industry Implications
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Activewear — Universal Standard's 'Game' line disrupts the activewear industry by introducing a size-inclusive and well-fitting clothing line suitable for all body types.
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Fitness — The incorporation of sweat-proof features in Universal Standard's 'Game' line presents a disruptive innovation opportunity for the fitness industry by providing functional workout gear.
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Fashion — The introduction of Universal Standard's 'Game' line disrupts the fashion industry by offering affordable and size-inclusive workout gear for individuals of all shapes and sizes.