Well Yes! Soups, a Campbell's brand, launched a marketing campaign that aims to show consumers that its canned soup products not only taste great, but are good for you.
The short ad spotlights actor, writer, and comedian Mindy Kaling, who speaks to the healthy and simple ingredients that are featured in the different canned soups. The ads were debuted on Instagram, connected TV, and through online videos—with the 15 second clip quickly breaking down the key ingredients with a dual-panel video that shows them beside the prepared soups.
CMO Linda Lee spoke to Kaling's inclusion in the campaign, stating "Mindy Kaling truly embodies the values that drive our brand: positivity, transparency and a brightness," and "Well Yes! targets people with a positive outlook on life, and Mindy is just that."
Comedian-Backed Canned Soup Ads
Mindy Kaling Stars in a New Campbell's Well Yes! Campaign
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