The Welcome to the Show photo series does not document the typical dog show or equestrian competition. Instead, it focuses on fringe animal shows that might send a shiver down some people's spine. Especially those that involve dead pets. Of course, what makes the series so interesting is the fact that it not only focuses on the animals, but their owners and the relationship between the two.
Captured by Amy Lombard, a photographer born in Philadelphia, Pennsylvania, and based in Brooklyn, New York, the Welcome to the Show photo series is comprised of candid shots that center around what can only be deemed as amateur and local events. Beautiful Decay notes that "Lombard’s eye captures subtleties like small, amusing moments." Thus, the series is endlessly entertaining.
Fringe Animal Photography
Welcome to the Show by Amy Lombard Captures a Niche World
Trend Themes
1. Fringe Animal Shows - Disruptive innovation opportunity: Develop a platform or marketplace for fringe animal shows to connect with audiences and gain more visibility.
2. Candid Photography - Disruptive innovation opportunity: Create a photography app or tool that encourages candid photography and captures the subtleties and amusing moments of everyday life.
3. Amateur Local Events - Disruptive innovation opportunity: Develop a platform or service that helps promote and organize amateur local events, providing a platform for unique experiences to thrive.
Industry Implications
1. Photography - Disruptive innovation opportunity: Integrate artificial intelligence into photography equipment or software to enhance and automate the capture of candid and unique moments.
2. Events and Experiences - Disruptive innovation opportunity: Combine virtual reality and immersive technology to create engaging virtual experiences for fringe animal shows and other unique events.
3. Pet Services - Disruptive innovation opportunity: Develop innovative pet services that cater to the needs of fringe animal owners, such as memorializing deceased pets in creative and meaningful ways.