To bring attention to Weetabix On The Go's new 100% recyclable bottle, the breakfast drink brand created a limited-edition range of sportswear made using 100% recycled bottles. The sustainable athletic styles boast a bold yellow color and weave in images of ingredients like strawberries, bananas, chocolate, vanilla flowers, milk and wheat. The designs take the form of leggings, running shorts, t-shirts and vests, which have the potential to support a wide range of indoor and outdoor athletic pursuits.
The sustainable styles are being served up to consumers on Depop and social media, where fans have the chance to win a full kit.
With its new recycled bottle packaging, it's estimated that Weetabix On The Go will help to save 84 tonnes of virgin plastic each year—and the vibrant gym kits were made with 4,400 bottles.
Recycled Bottle Sportswear
Weetabix On The Go’s Athleisure is Made from 100% Recycled Bottles
Trend Themes
1. Recycled Bottle Sportswear - The trend of creating sportswear made from recycled bottles has the potential to reduce environmental waste and transform the fashion industry towards more sustainable practices.
2. Sustainable Athletic Wear - The trend of using sustainable materials in athletic wear has the potential to appeal to consumers who are conscious about the environment and aware of the impact of their purchasing choices.
3. Depop Marketing - The trend of marketing through platforms such as Depop and social media offers a new avenue for businesses to reach younger audiences and create brand awareness in a cost-effective manner.
Industry Implications
1. Sportswear - The sportswear industry stands to benefit from incorporating sustainable materials such as recycled bottles in their designs to appeal to the environmentally conscious consumer base.
2. Beverage Packaging - The beverage industry has the opportunity to reduce plastic waste and create a positive impact on the environment by switching to recyclable bottles similar to Weetabix On The Go.
3. Online Retail - Online retail is a growing industry that can leverage platforms such as Depop for product marketing and creating brand awareness that can potentially lead to increased sales.