Foot Locker's annual 'Week of Greatness' kicked off with two commercials that starred the comedian Tracy Morgan.
The Week of Greatness begins the holiday season and is in reference to a week in which "the hottest sneaker and gear releases" are introduced at Foot Locker stores -- just in time for the influx of holiday shoppers. The commercials star Tracy Morgan and both reference the comedian's near-fatal car crash in 2014. With the comedian making jokes with professional athletes about people taking over his role and making a great comeback, these humorous commercials lightly poke fun at Morgan's accident and his ability to make a comeback with "greatness."
By using professional athletes and a famous comedian to introduce Foot Locker's annual holiday campaign, the brand is able appeal to youth and adults alike.
Annual Sports Holiday Campaigns
Foot Locker's Fourth 'Week of Greatness' Ads Featured Tracy Morgan
Trend Themes
1. Celebrity-endorsed Holiday Campaigns - Brands can leverage the star power of celebrities to create engaging and memorable holiday campaigns.
2. Humorous Advertising - Humor can be used to create a memorable and relatable advertising campaign, even when addressing sensitive topics.
3. Seasonal Product Releases - Introducing new and exclusive products during the holiday season can create excitement and drive sales.
Industry Implications
1. Retail - Retail brands can capitalize on the holiday season by launching celebrity-endorsed campaigns that generate buzz and drive foot traffic to stores.
2. Advertising - Creative agencies can explore the use of humor in advertising to create impactful and memorable campaigns that resonate with consumers.
3. Fashion and Footwear - Fashion and footwear brands can leverage the holiday season to introduce limited edition products and create a sense of urgency among consumers.