The Copenhagen-based brand ROTATE is a staple for unconventional brides and its Wedding SS24 Collection is no exception.
Unlike a conventional wedding gown collection, ROTATE's Wedding SS24 Collection is defined by short hemlines, open backs, and cropped pieces. For instance, the new 'LACE MINI V-NECK DRESS EGRET' features a deep-V neckline in the front, along with a tight fit and an ultra-short hemline. Another unconventional offering is the 'SEQUIN FLOWER BLAZER EGRET,' which is a cropped fitted blazer covered in stunning 3D sequin flowers. All of the looks are perfect for a bride who wants to show a little skin while embodying a retro Hollywood vibe – a look that's perfectly captured by Jesper Lund in the brand's latest campaign.
ROTATE's Wedding SS24 Collection is now available online and in stores.
Ultra-Short Wedding Dresses
ROTATE's Wedding SS24 Collection Feature Short Hemlines and Open Backs
Trend Themes
1. Short Hemline Trends - Embracing short hemlines in wedding fashion for a modern and daring bridal look.
2. Open Back Designs - Innovating bridal collections with open back designs for a touch of elegance and allure.
3. Cropped Pieces Movement - The rise of cropped pieces in wedding attire, offering a fresh and unconventional bridal style.
Industry Implications
1. Fashion & Apparel Industry - Opportunities for designers to create bold and unconventional wedding attire that challenges traditional norms.
2. Bridal Wear Market - Exploring new avenues in bridal wear to cater to modern brides seeking unique and edgy wedding dress options.
3. Retail & E-commerce Sector - Adapting retail strategies to meet the demand for alternative wedding fashion choices in stores and online.