Over the course of 2019, The Knot and Spotify will be continually updating the 'Wedding Songs by The Knot' playlist, which features inspiring songs for couples on their special day.
The first curated playlist has been put together by Meghan Trainor, which ties in perfectly with the release of her new EP, The Love Train. On the playlist, listeners will be able to tune into all-new music, as well as insider commentary. In addition to Meghan Trainor's The Love Train, the playlist includes 10 of the most popular first dance songs, as pulled from The Knot 2018 Real Weddings Study, plus 29 other songs curated by The Knot.
As Valentine's Day is one of the most popular times of the year for couples to get engaged, the playlist has the potential to share plenty of inspiration for today and memories for the future.
Branded Wedding Playlists
The Knot Curated a Fun and Meaningful List of Wedding Songs
Trend Themes
1. Curated Wedding Playlists - Opportunity for businesses to curate personalized and meaningful wedding playlists for couples on their special day.
2. Celebrity-inspired Playlists - Disruptive innovation opportunity for businesses to collaborate with celebrities in curating playlists for special occasions like weddings.
3. Streaming Services for Weddings - Innovative opportunity for streaming services to provide customized playlists for couples to enhance their wedding experience.
Industry Implications
1. Wedding Planning - Wedding planning industry can tap into the trend of curated wedding playlists to offer additional services and personalized experiences for couples.
2. Music Streaming - Streaming services can explore partnerships with wedding planners and artists to deliver tailored playlists for weddings and other special events.
3. Celebrities and Entertainment - Opportunity for celebrities and entertainment companies to collaborate with wedding-related platforms to create exclusive playlists and enhance their brand presence.