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GoDaddy's Websites + Marketing Tool Fuels Business to Growth

The new GoDaddy's Websites + Marketing tool was born from a need to help small businesses with little to no marketing knowledge. It pairs an easy-to-use website builder alongside an array of marketing tools to help users reach new segments of the market and fuel business growth.

GoDaddy's Websites + Marketing tool features a new and intuitive technology called GoDaddy InSight. As the name suggests, this tool delivers tailored guidance based on personalized goals as well as comparing the user's performance to other businesses in their industry. By combining the power of a professional website with the marketing reach of the world's largest search, social and commerce platforms, the all-in-one platform is the perfect tool to help businesses grow.
Trend Themes
1. Personalized Guidance - Incorporating tailored guidance based on personalized goals offers disruptive innovation opportunities for businesses in the website building and marketing industries.
2. Integration of Website and Marketing Tools - Combining the power of professional website building with marketing tools presents disruptive innovation opportunities for businesses in the online marketing and technology industries.
3. Data-driven Insights - Leveraging data-driven insights to provide comparative performance analysis opens up disruptive innovation opportunities for businesses in the analytics and digital marketing industries.
Industry Implications
1. Website Building - The integration of marketing tools into website building platforms offers disruptive innovation opportunities for businesses in the website building industry.
2. Marketing - The incorporation of website creation features into marketing platforms presents disruptive innovation opportunities for businesses in the marketing industry.
3. Technology - The seamless integration of website building and marketing tools creates disruptive innovation opportunities for businesses in the technology industry.

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