Earlier, Trend Hunter introduced you to BMW's Rampenfest. Since then, there have been three more videos added to the campaign.
To recap, Filmmaker Jeff Schultz is launching a clever online 'documentary' about a small town in Bavaria, Oberpfaffelbachen, where a giant BMW launching ramp was built (yes, its planted marketing).
The four video series is a chronical of the mystery and legacy that surrounds the ramp.
The alleged goal of the ramp is to launch the new BMW Series 1 from Bavaria to America! It's just brilliant.
Pop some corn and settle in, it's movie time!
Movie 1/4 - A Gift From Above
Movie 2/4 - Can You Keep a Secret
Movie 3/4 - The Car!
Movie 4/4 - NOT YET RELEASED
Rampenfest (UPDATE)
3 More Vids on BMW's Aim to Build Ramp as '9th Wonder of the World'
Trend Themes
1. Online Documentary Marketing - Opportunity to create engaging online documentaries to promote products or brands.
2. Mystery and Legacy Marketing - Using mystery and legacy elements to intrigue and captivate audience for marketing campaigns.
3. Cross-continental Launches - Exploring the concept of launching products across continents for buzz and impact.
Industry Implications
1. Automotive - Opportunity for automotive companies to create captivating marketing campaigns using unconventional methods.
2. Film and Entertainment - Utilizing storytelling and mystery elements in film and entertainment marketing to engage audiences.
3. Digital Marketing - Leveraging online platforms to launch innovative marketing campaigns and capture audience attention.