Alex Smyth-Kirk, an Australian native, is the up-and-coming designer behind this fabulous and sleek collection of wearable statement pieces. Launching Vera Xane in 2011, her handmade metal statement pieces are as modern as they are wearable.
Already infatuated with jewelry at a young age, her love and passion flourished while attending school for fashion and textile design. Understanding that clothing was not the route she wanted to take, this experience gave her the know-how and motivation needed to launch her own unique jewelry line a few years later.
Her ongoing infatuation with popular culture and 70s rock greatly inspired the Dichotomy collection. More specifically, it was the women of the 70s who embodied a free and wild spirit that she's tried to encapsulate in her brand. The light and structurally aesthetically pleasing pieces are so versatile that they transcend seasons. It is this refreshing and unique take on statement pieces that will soon make her jewelry a permanent fixture in the fashion world.
Geometric Gilded Jewelry
Vera Xane’s Collection Rocks it with Wearable Statement Pieces
Trend Themes
1. Handmade Metal Jewelry - The trend towards handmade metal jewelry presents opportunities for disruptive innovation in the jewelry manufacturing industry.
2. Versatile Statement Pieces - The rise of versatile statement pieces opens up opportunities for disruptive innovation in the fashion accessories industry.
3. 70s-inspired Designs - The popularity of 70s-inspired designs creates opportunities for disruptive innovation in the fashion and jewelry industries.
Industry Implications
1. Jewelry Manufacturing - The jewelry manufacturing industry can explore disruptive innovation by embracing the trend towards handmade metal jewelry.
2. Fashion Accessories - Disruptive innovation can be pursued in the fashion accessories industry by tapping into the demand for versatile statement pieces.
3. Fashion and Jewelry - The fashion and jewelry industries can undergo disruptive innovation by incorporating 70s-inspired designs into their products.