ARI JOGIEL, the LA-based fashion label and manufacturer, recently declared 'Wear a Freaking Mask Day' on October 10th, 2020. The campaign seeks to encourage the public to continue wearing a mask to help flatten the COVID-19 curve "while coming together in solidarity to help the fight against racism."
In conjunction with the new social media day, ARI JOGIEL debuted the Pablo Mask, a one of a kind face mask, stitched together with nine different colored fabrics, "symbolizing unity and everyone coming together." The new initiative was created in partnership with h The Conscious Kid, an organization dedicated to promoting healthy racial identity development in youth. The premium-stitched 3-layered mask is currently up for auction to celebrate the new 'Wear a Freaking Mask Day' with 100% of profits being donated to the organization.
Mask-Encouraging Social Media Days
ARI JOGIEL Declares 'Wear A Freaking Mask Day' on October 10th
Trend Themes
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Mask-wearing Campaigns — Opportunity for businesses to create mask-wearing campaigns to promote public health and social solidarity.
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Unity Symbolism — Chance for brands to incorporate symbolism of unity and togetherness in their products and campaigns.
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Social Media Days — Growing trend of dedicated social media days as a platform to raise awareness and engage with audiences on important issues.
Industry Implications
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Fashion — Fashion industry can leverage the demand for stylish masks and collaborate with organizations to support social causes.
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Nonprofit — Nonprofit organizations can explore partnership opportunities with brands to raise funds through innovative initiatives like mask auctions.
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Marketing — Marketing professionals can utilize social media days to create impactful campaigns that drive engagement and promote brand values.