If you're looking for a fashionable piece that can easily convert from a stylish jacket to a bad-ass ninja hoodie, Brianwood got you covered.
The ninja hoodie is part of the 'We Shall Overcome' Fall/Winter 2008 collection by Brianwood.
The collection offers stylish yet edgy pieces for the fashionistos living in cold weather.
Implications - Terror fashion exploded in popularity during the recession, mimicking consumers' fears, insecurities and negative outlook on the economy. Fashion designers channeled this emotion into antagonistic pieces that reinterpret classic imagery of thieves, terrorists and criminals to let purchasers literally wear their malcontent on their sleeves. Instead of augmenting the wearer's appearance, terror fashion exudes fear, aggressiveness and angst.
Aggressive Ninja Fashion
We Shall Overcome' Collection by Brianwood
Trend Themes
1. Ninja Fashion - The trend of incorporating ninja aesthetics into fashion, providing an opportunity for clothing and accessory manufacturers to create unique and edgy pieces.
2. Terror Fashion - The trend of designing provocative and aggressive clothing pieces that project the wearer's discontent, sparking an opportunity for designers to channel negative emotions into fashion.
3. Convertible Clothing - The trend of creating versatile clothing pieces that can seamlessly switch from one style to another, providing a disruptive opportunity for designers to offer multi-functional pieces.
Industry Implications
1. Fashion - The fashion industry overall offers the opportunity to create pieces that reflect edginess, rebelliousness, and power for a contemporary audience.
2. Clothing Manufacturing - Clothing manufacturers can leverage both the ninja and convertible clothing trend to craft one-of-a-kind pieces that appeal to a broad consumer base.
3. Retail - Retailers can take advantage of the emerging trends like terror and ninja fashion to offer clothing and accessory pieces that cater to a more alternative and daring audience.