Waze integrated Apple Music playback into its built-in media player. The Waze navigation app runs off of Google Maps and is updated in real-time, making it a popular choice for many commuters and explorers alike. The application allows the user to play music directly inside of it which helps keep drivers' focus on the road.
Since 2017, Waze had integrated with other third-party media players such as YouTube and Spotify. Now, Apple Music users can enjoy their entire music library while driving. On top of this, Waze's built-in Apple Music feature promotes music discovery with features such as Apple Music Radio and custom-curated Apple Music Playlists based on listening history.
Waze can be used with Apple Music on both Android and iPhone devices, though the experience is more seamless when utilizing an Apple device.
Navigation App Music Features
Waze Added Support for Apple Music to its Built-In Media Player
Trend Themes
1. Integrated Media Player - There is an opportunity to integrate media players into more navigation apps, to allow drivers to access entertainment content while keeping their focus on the road.
2. Custom Curated Playlists - Creating custom-curated playlists based on users' listening history to enhance the music discovery experience for the users.
3. Real-time Updates - Providing real-time updates to improve user experience and enhance the convenience of the app for the users.
Industry Implications
1. Navigation App Industry - Navigation app industry can consider incorporating music features in their platform to cater to a wider audience by keeping the drivers engaged.
2. Music Streaming Industry - Music streaming industry can partner with navigation apps to offer their services to the drivers and expand their target market.
3. Automotive Industry - Automotive industry can invest in developing more built-in media player features in their cars to enhance the music playing experience for the drivers.