Shore's waterproof rug collection boasts products that look like they are made of wool but actually consists of flexible silicone materials. Founded by two London Royal College of Art graduates, the brand specializes in outdoor rugs that are ideal for balconies, patios and even on watercrafts like yachts and sailboats.
In addition to larger, rectangular designs, Shore also offers smaller waterproof rugs with a round shape. These colorful carpets are handwoven much like a cotton or heavy wool rug would be but are waterproof and stain-resistant. The durable outdoor rugs are available in a variety of bold hues including pink and white colors and electric green and blue prints that create an ombre blend.
In addition to being water-resistant, this carpet collection is also UV sealed meaning its colors won't fade after prolonged sun exposure.
Crocheted Silicone Carpets
Shore's Waterproof Rugs are Designed for Outdoor Use
Trend Themes
1. Waterproof Outdoor Rugs - The use of flexible silicone material and handwoven technique in waterproof outdoor rugs presents an opportunity for disruptive innovation in the home decor industry.
2. Uv-sealed Color Technology - Incorporating UV-sealed color technology in outdoor products such as rugs can cause disruptive innovation in the manufacturing industry in terms of increased durability and product longevity.
3. Round-shaped Carpets - The production of round-shaped waterproof carpets using silicone material featuring unique designs like ombre presents an opportunity for disruptive innovation in home decor, especially in outdoor living areas.
Industry Implications
1. Home Decor - These waterproof rugs have disruptive innovation potential in the home decor industry by offering waterproof and UV-resistant options for outdoor spaces.
2. Manufacturing - Incorporating UV-sealed color technology in manufacturing outdoor products offers disruptive innovation potential in terms of increased durability, especially in extreme weather conditions.
3. Marine - The production of waterproof rugs suitable for watercrafts like yachts and sailboats presents an opportunity for disruptive innovation in the marine industry's interior design offerings.