Although smartphone photography has many consumers using the technology on the average day, many are still in need of equipment like the Olympus TG-870 Tough waterproof digital camera for trips.
Designed to be a functional piece of equipment that's ideal for any adventure, the Olympus TG-870 Tough camera can be used in a variety of ways and even strapped onto the body and used as an action cam. The design of the Olympus TG-870 Tough camera itself is crushproof, freeze-proof, waterproof and much more.
Packed wth WiFi and GPS functionality, the Olympus TG-870 Tough waterproof digital camera is also designed with a swiveling display that bends a full 180-degrees. This makes it ideal for selfies and/or overhead shots at special events.
Versatile Adventure Cameras
The Olympus TG-870 Tough Waterproof Digital Camera is Adventure-Ready
Trend Themes
1. Rugged Adventure Cameras - The trend of rugged adventure cameras is disrupting the traditional camera industry by offering durable, versatile options for capturing photos in extreme conditions.
2. Action Cam Integration - The trend of integrating action cam capabilities into regular digital cameras offers new opportunities for adventure enthusiasts to capture their experiences from different angles.
3. Smartphone Photography Accessories - The trend of using professional-grade cameras as accessories to smartphones presents a disruptive innovation opportunity for both the camera and smartphone industries.
Industry Implications
1. Digital Camera Industry - The digital camera industry should capitalize on the trend of rugged adventure cameras by expanding their product lines to include durable models with enhanced features.
2. Action Cam Industry - The action cam industry should embrace the trend of integrating action cam capabilities into regular digital cameras to broaden their customer base and appeal to adventure photography enthusiasts.
3. Smartphone Industry - The smartphone industry has a disruptive innovation opportunity in the trend of using professional-grade cameras as accessories, which can enhance the photography capabilities of smartphones and attract photography enthusiasts.