'bubly,' the subsidiary of PepsiCo that produces zero-calorie, naturally-flavored sparkling waters, recently launched the new 'watermelonbubly' flavor. This flavor is available now at supermarkets and retailers across Canada, and will be avaialble for a limited time, while supplies last.
Watermelonbubly is available in single-serve cans as well as 12-packs of cans, and can be found everywhere from gas stations to drug stores. The watermelonbubly flavor quickly became a fan favorite in the United States when it launched, as the flavor boasts a strong, sweet flavor profile from real watermelons. Despite its high level of sweetness, the watermelonbubly still includes no sugar, sweeteners, or calories, making it a perfect better-for-you option for the summertime.
Lourdes Seminario, the senior marketing director of hydration at PepsiCo, Canada, stated: "We know Canadians are looking for flavour variety and we’re excited to keep the bublé parté going throughout the summer with our newest flavour, watermelonbubly!"
Watermelon-Flavored Sparkling Waters
bubly Launched the Limited-Edition 'Watermelonbubly' Flavor
Trend Themes
1. Limited-edition Flavors - Businesses can explore launching limited-edition flavors to create excitement and boost sales.
2. Zero-calorie Beverages - The zero-calorie beverage trend shows no signs of slowing down, providing a growth opportunity for businesses in the beverage industry.
3. Better-for-you Options - As consumers continue to prioritize health and wellness, businesses can create better-for-you options without sacrificing flavor to appeal to this growing market.
Industry Implications
1. Beverage - The beverage industry can capitalize on the growing trend of zero-calorie, naturally-flavored sparkling waters like the watermelonbubly.
2. Retail - Retailers can stock up on limited-edition flavors to increase store traffic and drive sales, particularly during the summer months.
3. Food and Beverage - Businesses in the food and beverage industry can explore incorporating real fruit flavors like watermelon into their products to meet the demand for better-for-you options with bold flavors.