Shop Jeen's watermelon swimsuit is inspired by everyone's favorite summer snack. The printed one piece is perfect for hot summer days and is a nod to vintage styles that ruled during the 50s and 60s. Moreover, the swimsuit can be paired with high-waisted shorts making it perfect to wear both in and out of the water.
Shop Jeen is a retailer that specializes in alternative youth fashions and their watermelon swimsuit is a great example of how today's young consumers are referencing nostalgia within their wardrobe. In addition to this swimsuit, Shop Jeen also carries pieces that draw inspiration from the 90s and proves that styles from the past always make a comeback.
This swimsuit is priced at a $35 rate and is an instant conversation piece that will garner attention.
Flirty Watermelon Swimsuits
Shop Jeen's Patterned One-Piece Celebrates the Fresh Summer Snack
Trend Themes
1. Nostalgic Swimwear - There is a growing trend among young consumers to reference nostalgia within their wardrobe, creating an opportunity for retailers to promote vintage styles in an innovative way.
2. Printed Swimwear - There is a growing trend of consumers seeking swimsuits with unique and bold prints, presenting an opportunity for retailers to create eye-catching designs.
3. Swimwear as a Statement - There is a trend of consumers seeking swimsuits that make a statement and spark conversation, creating an opportunity for retailers to design and market distinctive pieces.
Industry Implications
1. Fashion Retail - Fashion retailers can capitalize on the trend of nostalgia in swimwear by offering vintage inspired pieces.
2. Swimwear Manufacturing - Swimwear manufacturers can explore opportunities in designing bold printed swimsuits that appeal to consumers seeking unique styles.
3. Social Media Marketing - The trend of swimwear as a statement piece offers opportunities for social media marketing campaigns to showcase standout designs and spark conversation around the brand.