Soda and other sugary drinks are continually being slammed by health-conscious consumers for being quite unhealthy, so brands are responding with products like the Robinsons 'Refresh’d' spring water with fruit.
Developed as a spring water beverage with real fruit in the mix, the Robinsons 'Refresh’d' beverages are completely free of added sugar and are focused on enabling quick hydration without added ingredients. This makes them a suitable alternative to other prepackaged juices, sodas and sports drinks on the market that are often loaded with either lots of sugar or artificial sweeteners.
The Robinsons 'Refresh’d' spring water with fruit beverages come in three flavor varieties including Apple & Kiwi, Orange & Lime and Raspberry & Apple. Each of the different flavors contains just 55 calories.
Healthy Hydration Fruit Waters
The Robinsons 'Refresh’d' Spring Water with Fruit is Sugar-Free
Trend Themes
1. Sugar-free Beverages - The trend towards sugar-free beverages presents an opportunity for brands to offer healthier alternatives for hydration.
2. Real Fruit Infusions - The trend of infusing beverages with real fruit provides an opportunity to create refreshing, natural flavors without added sugar or artificial ingredients.
3. Hydration Products for Health-conscious Consumers - The trend of health-conscious consumers seeking healthier options for hydration opens up opportunities for brands to develop beverages that are low in sugar and high in natural ingredients.
Industry Implications
1. Beverage Industry - The beverage industry can seize the opportunity to develop and market sugar-free beverages infused with real fruit.
2. Health and Wellness Industry - The health and wellness industry can create and promote hydration products with natural ingredients, targeting health-conscious consumers.
3. Sports Drink Industry - The sports drink industry can tap into the trend of healthier hydration options by developing products with low sugar and real fruit infusions.