Spring is the time of year when the most innovative toy companies unleash their latest offerings designed for summertime play and fun, but the new normal created by the COVID-19 pandemic has necessitated a shift towards family-focused play, which is something Zuru's high-tech line of water weapons cater to perfectly.
The company's spring 2020 line is headlined by the likes of the X-Shot Turbo Fire, which is capable of unloading up to 20 darts in mere seconds to take out rivals situated as far as 90 feet away. With an embedded pop-up sight, this $19.99 water weapon allows you to choose between precision targeting or more chaotic dart dispersion at close quarters.
If a high water capacity is a key criterion when you're choosing water weapons for your next backyard contest, Zuru's Epic Fast Fill might be your best bet. Capable of holding 1.25 liters of water, this particular water weapon, which also costs $19.99, can be filled up in just a second and can blast water at targets up to 34 feet away, with its devastating quadrant of nozzles allowing for multi-directional blasts of water.
However, every experienced water warrior knows that size isn't everything when it comes to the H2O battlefield, which is where the Micro Fast Fill comes in. Only six inches in length, this revolver-style water blaster is the perfect option for compact and dynamic attacks. At only $10.99, its price tag is also appropriately lightweight.
While this collection of water pistols, water blasters and soakers is ostensibly designed for younger children to amuse themselves and each other, the fact of the matter is their innovative design, ease of use and downright radical aesthetic is capable of making them a huge hit with teenagers and grown-ups as well as long as they're ready and willing to tap into their inner child and unleash some watery mayhem on their nearest and dearest.
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Trend Themes
1. Shift Towards Family-focused Play - The COVID-19 pandemic has created a new normal that emphasizes the need for family-focused play, presenting an opportunity for innovative toy companies to adapt their offerings.
2. High-tech Water Weapons - Zuru's line of high-tech water weapons, such as the X-Shot Turbo Fire and Epic Fast Fill, offer unique features and capabilities that disrupt the traditional water gun market.
3. Cross-generational Appeal - Zuru's innovative design and aesthetic make their water weapons appealing not just for younger children, but also for teenagers and grown-ups, creating opportunities for wider target demographics.
Industry Implications
1. Toy Manufacturing - Toy companies can capitalize on the shift towards family-focused play by developing high-tech water weapons with unique features and capabilities.
2. Outdoor Recreation - The market for water guns and water toys presents an opportunity for companies in the outdoor recreation industry to develop innovative products that enhance outdoor play experiences.
3. Entertainment and Leisure - Zuru's water weapons have cross-generational appeal, making them a potential hit within the entertainment and leisure industry as they provide a fun activity for families and friends to enjoy together.