The Captain Kombucha Oh My Gutness water kefir drinks have been launched as a new line of beverages for consumers that will enable them to increase their intake of probiotic cultures.
Organic and vegan-friendly, the drinks come in four flavor options including Original, Ginger & Lemon, Natural Cola and Atlantic Raspberry. Each one of the drinks contain 100 million live cultures, which will promote better gut health and even helps to strengthen the immune system.
Captain Kombucha UK Director James Hudson spoke on the new Captain Kombucha Oh My Gutness water kefir drinks saying, "Demand for vegan-friendly, healthy drinks is higher than ever before and, as consumers become more aware of the importance of gut health, the market for kombucha and other health-related drinks is expanding. In such an exciting time of breakthrough for the sector, we’re more dedicated now than ever to bringing our customers more choice in the healthy, vegan-friendly drinks category. Oh My Gutness offers customers a delicious soft-drink experience with all the health benefits of water kefir, including a healthy, happy gut."
Vegan-Friendly Probiotic Drinks
The Captain Kombucha Oh My Gutness Water Kefir Drinks are Tasty
Trend Themes
1. Probiotic Culture Beverages - The rise of probiotic culture beverages continues to thrive, creating demand for new flavor options and innovative ingredients.
2. Vegan-friendly Beverages - As more consumers adopt vegan diets, there is a growing demand for vegan-friendly beverages that offer health benefits without sacrificing taste.
3. Gut Health Awareness - As consumers become more educated about the importance of gut health, there is an opportunity to create products that cater to this market and promote overall well-being.
Industry Implications
1. Beverage - The beverage industry will need to continue to innovate new flavors and ingredients to meet the growing demand for probiotic and vegan-friendly drinks.
2. Health Foods - The health foods industry can capitalize on the growing awareness of gut health and create products that cater to this market.
3. Plant-based Products - As vegan diets become more popular, there is an opportunity for the plant-based products industry to create innovative new beverages that cater to this market.