When it comes to water enhancing, flavored water lovers usually have to resort to the use of single-use sachets with powder inside or carry around a small, liquid-filled pod. Hab offers a travel-friendly and plastic-free way for people to flavor their water with its "naturally flavored bits."
The water enhancers are available in fresh Lemon-Lime and Clementine varieties, each of which contains just two calories and a dose of Vitamin C. Free from any artificial ingredients, the bits are designed to be added to water so that it can be enriched with flavor and added benefits in a sustainable way. The naturally flavored, water-enhancing bits are said to have a light and refreshing flavor that makes "boring water better."
Water-Enhancing Tablets
Hab's "Naturally Flavored Bits" Promise to Make Boring Water Better
Trend Themes
1. Sustainable Water Enhancers - The rise of sustainable water enhancers presents an opportunity for businesses to meet consumer demand for natural and plastic-free options.
2. Convenient Flavored Water Solutions - The demand for convenient, on-the-go flavored water solutions creates an opportunity for innovative products like travel-friendly water enhancers.
3. Healthy and Natural Water Additives - The trend towards healthy and natural alternatives in the beverage industry offers an opportunity for businesses to develop water additives with added benefits like vitamins and minerals.
Industry Implications
1. Beverage Industry - The beverage industry can capitalize on the water-enhancing trend by creating new product offerings such as natural and flavored water additives.
2. Health and Wellness Industry - The health and wellness industry can take advantage of the growing demand for healthy water alternatives by developing innovative water enhancers with added benefits like vitamins and minerals.
3. Packaging Industry - The rise of sustainable water enhancers presents an opportunity for the packaging industry to develop eco-friendly, plastic-free packaging solutions for flavored water additives.