AT&T Inc. recently announced a partnership with Uber, which would allow passengers to watch football games on tablets located in the backseat of the vehicle. The advent of mobile technology has made it easier for consumer to enjoy digital content on the go. This new partnership combines live video content with connected cars.
The new partnership between AT&T and Uber involves outfitting ten Chevrolet Tahoe cars with wireless connectivity. These vehicles will then be equipped with four tablets, which will be integrated into the back of the headrests. Riders in these vehicle will have the option to watch football games via AT&T's U-verse TV app. Although the service is currently limited to college football, AT&T plans to offer exclusive content to connected car users in the near future.
While most American consumers already own a mobile phone, connected cars represent a new revenue stream for wireless providers such as AT&T.
In-Car Streaming Services
This Service Allows Passengers to Watch Football Games in the Backseat
Trend Themes
1. In-car Streaming - The integration of streaming services into vehicles presents an opportunity for disruptive innovation in the transportation and entertainment industries.
2. Connected Cars - The advancement of wireless connectivity in cars opens up possibilities for disruptive innovation in the automotive and telecommunications industries.
3. Mobile Entertainment - The growing demand for on-the-go digital content offers an opportunity for disruptive innovation in the mobile technology and media industries.
Industry Implications
1. Transportation - Integrating streaming services into vehicles could disrupt the traditional transportation industry and create new opportunities for service providers.
2. Entertainment - The integration of in-car streaming opens up new ways to deliver content and disrupts the entertainment industry by providing a unique viewing experience.
3. Telecommunications - The wireless connectivity in connected cars presents disruptive innovation opportunities for telecommunication companies to provide enhanced services and experiences to consumers.