Frankenstein Watches

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Diesel Combines Two Timepieces for One Wicked Ticker

Get two watches in one with this sleek new watch from Diesel. It is a fusion of two watches into one high-design beauty of a time-teller. 

Half the strap is leather and the other is steel.  The face of the watch is cut diagonally down the center to create a eye-catching look. This watch is a brightly colored Diesel masterpiece that is fashionable and functional!

Implications - As North American society stresses individuality as one of its ideals, designers are finding inventive ways to satiate this consumer want through unique design elements. Corporations looking to similarly evoke a sense of exclusivity can follow in the footsteps of Diesel and combine two existing designs into one singular product that consumers will consider refreshing and one-of-a-kind.
Trend Themes
1. Dual Function Watches - Creating watches that have multiple functions and design elements provides consumers with unique, eye-catching accessories.
2. Hybrid Products - Merging two or more products to create a new, distinct item appeals to consumers' desire for exclusive, one-of-a-kind items.
3. High-design Accessories - Designers are incorporating unique design elements into their accessories, providing consumers with fashionable yet functional products.
Industry Implications
1. Fashion & Accessories - Incorporating multiple design elements into fashion accessories, such as watches, creates a niche market for unique and exclusive products.
2. Consumer Electronics - Combining two separate products into one, such as watches, can appeal to consumers who desire versatile and innovative electronics.
3. Luxury Goods - Hybrid luxury products, like the Frankenstein watch, offer consumers an exclusive, high-design option for their wardrobe and accessories.

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