Wasted Youth and Budweiser are the latest duo to join forces, marking the first time that the two are working in collaboration. Together, they create limited-edition beer cans and bottles that are true to the contributing efforts by using the iconic heritage red and white packaging of Budweiser from 1999.
The pale lager drink has a stylized Wasted Youth and graphic artist VERDY's co-branding along with a graphic of a red tulip stemming from a Wasted Youth beer can that has been seen in previous work. The bottles follow a similar design language with the sticker labels done in the same print and have the red Wasted Youth tag around the bottleneck. It is showcased in a skate-themed editorial to tap into both brands' aesthetics.
Graphic Artist-Collab Limited Beers
Wasted Youth and Budweiser Launch Limited Edition Beer
Trend Themes
1. Branded Collaborations - More businesses may explore brand collaborations to create unique limited edition products that cater to their customers' preferences.
2. Heritage Revivals - Businesses can consider reviving iconic designs to produce a sense of nostalgia among consumers and tap into their emotions to establish brand loyalty.
3. Skate Culture Aesthetics - Businesses can incorporate skate culture aesthetics into their branding to appeal to skate culture enthusiasts and establish loyalty among this community.
Industry Implications
1. Beverage Industry - The beverage industry can collaborate with artists and designers to create limited edition products that cater to consumers' evolving preferences.
2. Fashion Industry - The fashion industry can collaborate with other industries to create cross-market products that leverage iconic designs and create hype among consumers.
3. Skateboard Industry - The skateboard industry can collaborate with artists and designers to create products that cater to the evolving preferences of skate culture enthusiasts.