Japanese-German startup company Aizome aims to prove the purity of its own textile dyeing process with its new Wastecare product range made alongside creative agency Serviceplan Innovation. The line is made up of skincare that is created from the wastewater of its textile dyeing factory. The company claims that it only uses water, plants, and ultrasound in the dyeing process.
The entire range of products are from by-products of the factory and Aizome claims that the water is so pure that it is able to have 'natural health benefits.' To create Wastecare, the duo experimented with several medicinal plants that would be able to produce the most effective products. Indigo, for example, was used as a blue dye and believed to have anti-inflammatory properties that could help soothe skin that may be prone to eczema.
Wastewater-Created Skincare Ranges
Serviceplan Innovation and Aizome Develop the new Wastecare
Trend Themes
1. Wastewater-created Skincare - Skincare products made from wastewater create a new sustainable and eco-friendly trend.
2. Eco-friendly Dyeing Process - Dyeing products using only water, plants and ultrasound creates a new trend towards a sustainable manufacturing process.
3. Natural Health Benefits - Products made from pure wastewater and medicinal plants have the potential to disrupt the natural health industry by using sustainable and natural ingredients.
Industry Implications
1. Beauty - The beauty industry can embrace the trend of eco-friendly and sustainable skincare using wastewater as a core ingredient.
2. Textile Manufacturing - Manufacturing products using only water, plants and ultrasound for dying textiles creates a new sustainable manufacturing process for the textile industry.
3. Natural Health Supplements - Products made from medicinal plants and pure wastewater creates new opportunities for the natural health supplement industry.