Jordan Brand just unveiled its Spring/Summer 2023 women’s lineup and fans will be excited to hear that the Air Jordan 1 High OG silhouette now comes in a fresh Washed Pink colorway.
Perfect for spring, the new Washed Pink colorway is a delicate, almost dusty pink hue. The color is most prominently featured on the shoe's upper, mudguards, heel counters, and lacing systems in a soft suede material. The color and the material provide a nice contrast to the stark white leather used across the red of the shoes. Lastly, a Washed Pink Nike Swoosh on the side ties the whole thing together.
Nike's Air Jordan 1 High OG sneakers in the Washed Pink colorway are set to be available as of April 22, 2023.
Washed Pink High-Tops
The Nike Air Jordan 1 High OG Sneakers Now Come in a Washed Pink Colorway
Trend Themes
1. Gender-inclusive Sneaker Colorways - Brands could explore gender-inclusive color options for sneaker releases to increase sales and appeal to a wider audience.
2. Sustainable Sneaker Materials - Incorporating sustainable materials, like eco suede, into sneaker designs could boost sales and help brands attract environmentally-conscious consumers.
3. Seasonal Sneaker Drops - Releasing new sneaker colorways in accordance with seasonal trends could create excitement and generate sales opportunities for brands.
Industry Implications
1. Footwear - Footwear companies could capitalize on trends in color and material innovation to entice buyers and set themselves apart from competitors.
2. Fashion - Fashion retailers could incorporate gender-inclusive sneaker colorways as part of their wider product offerings to attract new customers and diversify their customer base.
3. Sportswear - Sportswear companies could tap into seasonal trends to drive sales for their sneaker releases and generate buzz around new collections.