Wasbar is a laundromat in the Belgian city of Ghent that aims to make cleaning clothes less of a chore. The unique shop is actually three businesses in one: it features a bar, washers and dryers and two hairdressing stations. The idea is that you can have a drink (or two, depending on how much laundry you're doing) or get your hair done while your clothes are being washed and dried, thus making the entire process decidedly less boring.
The Belgian design studio Pinkeye is behind the Wasbar. Pinkeye wanted Wasbar to not look like a regular laundromat and they succeeded. The pipes on the machines are concealed and the decor is purposefully made to look as if it was randomly thrown together. Pinkeye plans to bring its Wasbar design to other Belgian cities.
Lounge-Like Laundromats
Wasbar Lets You Get a Haircut and a Drink While Your Clothes are Cleaned
Trend Themes
1. Multi-purpose Laundromats - The integration of additional services like bars and hairdressing stations in laundromats provides customers with a more enjoyable and efficient experience.
2. Experience-driven Services - Businesses that focus on creating unique and engaging experiences, like combining laundry with haircuts and drinks, have the potential to disrupt traditional service industries.
3. Innovative Retail Design - Designing laundromats with visually appealing and unconventional interiors can redefine the perception of boring daily tasks and attract a wider customer base.
Industry Implications
1. Laundromat Services - Laundromat businesses can explore integrating additional services such as bars, hairdressing stations, or other entertainment options to enhance customer satisfaction and differentiate their offerings.
2. Hospitality - Hotels or resorts can consider incorporating laundromats with bars or entertaining amenities, providing convenience and added value for their guests.
3. Retail Design and Decor - Companies specializing in designing retail spaces, particularly laundromats, can tap into the demand for unique and visually appealing interiors that enhance the overall customer experience.