Betsey Johnson is one of the coolest designers out there, and for Summer 2009, she designed bags that are reminiscent of one of the coolest artists of the past, Andy Warhol.
Using the Andy Warhol paintings 'Marilyn' and 'Zebra,' Betsey Johnson created bags in a variety of models, colors, and sizes to fit every taste and budget.
No doubt, the Andy Warhol bags will sell very well this summer.
Implications - Many consumers within North American society consider the ways in which they are perceived by their peers as a top priority. As a result, such consumers are very willing to invest large sums of money into flashy items. Standout products bearing hip cultural references and styles will appeal to a large clientele.
Artist-Inspired Accessories
Betsey Johnson's Summer 2009 Bags Channel Andy Warhol
Trend Themes
1. Flashy Cultural References - Creating standout products that incorporate hip cultural references and styles to appeal to a large clientele.
2. Investment in Flashy Items - Catering to consumers' willingness to invest large sums of money into flashy items that help shape their perceived image.
3. Andy Warhol Inspired Designs - Drawing inspiration from iconic artists like Andy Warhol to create unique and sought-after designs.
Industry Implications
1. Fashion Accessories - Incorporating flashy cultural references into fashion accessories to attract style-conscious consumers.
2. Luxury Goods - Targeting consumers who are willing to invest in luxury goods that reflect their personal image and social status.
3. Art and Design - Exploring the crossover between art and design by creating products inspired by influential artists like Andy Warhol.