Much like TOMS Shoes, the Warby Parker Do Good initiative tackles a strict one for one policy. As far as hip goes, this New York-based glasses company brings together fashion's finest designs with an impressive social business platform.
For every pair of reading glasses purchased from the United States brand, the Warby Parker Do Good initiative will donate a free pair of reading glasses to someone in Africa. With almost one billion people not having access to reading glasses, Warby Parker is bridging the gap between accessibility and necessity. So far the company has distributed over 250,000 pairs and hopes to increase this number in the near future.
Contact Information
Warby Parker website
Warby Parker Facebook
Warby Parker Twitter
One for One Eyewear Lines
The Warby Parker Do Good Initiative Provides Reading Glasses to the Poor
Trend Themes
1. One for One Model - The success of Warby Parker's Do Good initiative demonstrates the potential for businesses to adopt a one for one model to address social issues and make a positive impact.
2. Fashion with a Purpose - The combination of fashionable designs and a social business platform by Warby Parker highlights the trend of companies merging style and purpose.
3. Accessibility and Necessity - Warby Parker's efforts to provide reading glasses to those in need underscores the importance of bridging the gap between accessibility and necessity in the eyewear industry.
Industry Implications
1. Eyewear - The success of Warby Parker's Do Good initiative in the eyewear industry presents opportunities for other companies to incorporate social responsibility into their business models.
2. Fashion - The fusion of fashion and social impact demonstrated by Warby Parker opens up innovative opportunities for the fashion industry to combine style with purpose-driven initiatives.
3. Social Enterprises - Warby Parker's Do Good initiative showcases the potential for social enterprises to create a positive social change while operating as successful businesses.