Warby Parker and Entireworld teamed up to create socially conscious sunglasses. The two American brands collaborated to bring consumers their colorful take on Warby Parker's classic Hatcher sunglasses. A portion of the sales from the upgraded collection will be donated to the Equal Justice Initiative.
The unisex pair of retro aviator frames are given a fresh look with four limited-edition shades. Fans of the cult classic Hatcher sunglasses can now sport the design in pink, jade, midnight blue, and oxblood. These colors are meant to brighten and enhance the 1970s-inspired style. Scott Sternberg, the designer of the Entireworld clothing label, believes that color has the power to transcend and uplift the community, thereby encouraging inclusivity through the upgraded sunglasses collection.
Socially Conscious Sunglasses
Warby Parker and Entireworld Team Up to Create Colorful Sunglasses
Trend Themes
1. Socially Conscious Collaboration - The collaboration between Warby Parker and Entireworld highlights the trend of socially conscious initiatives.
2. Retro Revival - The 1970s-inspired design of the sunglasses speaks to the trend of retro revival in fashion.
3. Color as Statement - The use of vibrant colors in the upgraded sunglasses collection reflects the trend of color as a statement in fashion and design.
Industry Implications
1. Eyewear - The socially conscious collaboration between Warby Parker and Entireworld presents an opportunity for disruptive innovation in the eyewear industry.
2. Fashion - The retro revival trend highlighted in the sunglasses collaboration presents an opportunity for disruptive innovation in the fashion industry.
3. Social Justice - The socially conscious partnerships and charitable donations to the Equal Justice Initiative create opportunities for disruptive innovation in the social justice industry.