Tillamook recently declared war on Big Food with the release of a bold new ad campaign. While there has been much discussion about the need to end our dependence on processed food, this campaign delivers the message in a much more eye-catching way.
The 'Goodbye Big Food, Hello Real Food' campaign is a new campaign that first aired during the Academy Awards. In the ad, Tillamook declares war on Big Food both metaphorically and visually. The ad begins with a voice segment explaining that the age of Big Food is currently coming to an end. Images of exploding Jello and melted chocolate bunnies then flash across the screen in quick succession. The ad ends by championing the values of wholesome food and Tillamook's commitment to producing dairy products without artificial growth hormones, high-fructose corn syrup or other artificial additives.
The clever commercial ultimately plays into the growing consumer demand for more natural food products.
Anti-Processed Food Campaigns
This Dairy Company Declares War on Big Food with Its New Ad
Trend Themes
1. War on Big Food - Disruptive innovation opportunity: Create a brand that challenges the dominance of processed food and emphasizes the values of wholesome, natural ingredients.
2. End of Big Food - Disruptive innovation opportunity: Develop technologies or solutions that help reduce dependence on processed food and support the shift towards more natural food products.
3. Demand for Natural Food - Disruptive innovation opportunity: Introduce innovative methods of production or distribution that cater to the growing consumer demand for more natural and less processed food options.
Industry Implications
1. Food Advertising - Disruptive innovation opportunity: Design advertising campaigns that challenge the status quo and highlight the benefits of real food over processed alternatives.
2. Food Manufacturing - Disruptive innovation opportunity: Explore ways to manufacture food products without artificial additives, artificial growth hormones, and high-fructose corn syrup to meet the increasing demand for more natural options.
3. Food Technology - Disruptive innovation opportunity: Develop technologies and processes that enable the production of natural, unprocessed food at scale and at an affordable price point.