Moleskine is a brand well-versed in the creation of journals for writers, but the company is recently expanding into the market of adult coloring books with its latest product dubbed The Wandering City. The book, designed by Carlo Stanga, showcases grown-up creativity exercises encouraging adults to color in famous city landscapes. The book features 50 different cityscapes with detailed illustrations and art supplies to add color to the black and white images.
Traditionally coloring books have been geared towards children, but many brands are coming out with more mature illustration sets designed exclusively for more mature consumers that enjoy doodling and creativity. The Wandering City coloring book features detailed illustrations of cities from a variety of perspectives. The book can be decorated using pencil crayons, pens, markers and even paint.
Adult Cityscape Coloring Books
The Wandering City by Moleskine Encourages Grown Up Creativity
Trend Themes
1. Adult Cityscape Coloring Books - Expanding market of adult coloring books with detailed illustrations of cityscapes opens up opportunities for brands to cater to more mature consumers craving creative outlets.
2. Mature Illustration Sets - Brands creating more mature illustration sets exclusively for adults provide opportunities to tap into the growing market of adults who enjoy doodling and artistic expression.
3. Creative Supplies for Adults - The availability of art supplies like pencil crayons, pens, markers, and paint specifically for adults provides a niche market for brands to cater to the creative needs and preferences of mature consumers.
Industry Implications
1. Publishing - Publishing companies can seize the disruptive innovation opportunity by producing and promoting adult coloring books with intricate cityscape illustrations, appealing to a more mature audience.
2. Art and Craft Supplies - Manufacturers of art supplies can capitalize on the trend by developing and marketing specialized creative tools specifically designed for adults, such as high-quality pencil crayons and markers.
3. Design and Illustration - Designers and illustrators can explore new opportunities in creating detailed and sophisticated cityscape illustrations for adult coloring books, catering to the demand for more mature and intricate designs.