Tito’s Vodka For Dog People, a philanthropic endeavor of Tito’s Handmade Vodka, has joined forces with BISSELL Pet Foundation to introduce an exclusive 'Walktail' Capsule Collection. Embracing the 'walktail' trend - enjoying a cocktail during a walk with family, friends, and pets - the collection will support the foundation's mission to find loving homes for all pets, with 100% of the net proceeds from every purchase being donated.
Inspired by the increasingly popular walking culture, the collection boasts an array of accessories designed by Tito's expert team, who are adept in both dog-walking and cocktail-drinking. The highlight of the collection is the Tito’s Walk-Pack ($45), a belt bag complete with a holder designed for the Tito’s Walk & Sip YETI Rambler® Lowball ($30). The bag also incorporates three pockets for mini 50mL Tito's bottles (sold separately) to share the walktail experience with friends, two zipper pockets, and a carabiner for diverse dog-walking essentials.
The innovative collaboration between Tito's and BISSELL Pet Foundation showcases the power of 'walktail' culture in promoting pet adoption and welfare.
Dog Walker Fanny Packs
Tito’s Vodka For Dog People and BISSEL Launch 'Walktail' Capsule Collection
Trend Themes
1. Walktail Culture - There is a trend of enjoying cocktails while walking dogs that could be capitalized on for the creation of innovative new products and experiences.
2. Walking Accessories - The popular walking culture is an opportunity for businesses to create unique accessories that cater to the needs of walking dog owners.
3. Philanthropic Collaborations - Philanthropic collaborations can support meaningful causes while promoting innovative new products and fostering goodwill among consumers.
Industry Implications
1. Pet Accessories - The development of products that cater to the specific needs of pet owners, such as dog-walking accessories, presents a disruptive innovation opportunity for the pet accessories industry.
2. Alcoholic Beverages - The Walktail trend is an opportunity for the alcoholic beverage industry to develop unique products or packaging that can be enjoyed on-the-go, such as portable cocktail pouches or travel-friendly wine bottles.
3. Philanthropy - More businesses should consider philanthropic partnerships, like Tito's Vodka for Dog People and BISSELL Pet Foundation, as a way to make a meaningful impact while strengthening the brand's image and reputation.