The Walkers Christmas Dinner Crisps have been launched by the brand as a new series of snacks that are inspired by classic seasonal flavors for consumers to enjoy this holiday season.
The potato chips come in five flavor varieties including 'Turkey and Stuffing,' 'Glazed Ham,' 'Pigs in Blankets,' 'Brussels Sprouts' and 'Cheese and Cranberry.' Each of the flavors are festively packaged with Christmas trees made with from chips on the front to convey a sense of seasonal magic to consumers as they pick up a packed for sharing with friends or family.
The new Walkers Christmas Dinner Crisps are limited-edition and will be supported by an expansive marketing campaign that includes digital, TV and even in-store activations.
Festive Dinner-Inspired Snacks
The Walkers Christmas Dinner Crisps Come in Five Flavors
Trend Themes
1. Holiday-inspired Snacks - Opportunity for other snack brands to create limited-edition flavors inspired by festive meals.
2. Seasonal Packaging - Potential for brands to create special packaging designs that evoke the holiday spirit.
3. Expansive Marketing Campaigns - Chance for businesses to invest in multi-channel marketing strategies to promote seasonal products.
Industry Implications
1. Snack Industry - Snack companies can explore new flavors and packaging designs to cater to holiday-inspired consumer preferences.
2. Food Packaging Industry - Opportunity for packaging companies to create specialized holiday-themed packaging for food products.
3. Marketing Industry - Businesses specializing in marketing can help brands develop and execute multi-channel campaigns for seasonal products.