Since the pandemic, Walgreens has found that seniors are less socially active and still concerned about getting sick, so Walgreens Seniors Day were created.
This new initiative was born out of The Walgreens COVID-19 Pulse Check1, a quantitative study commissioned by the healthcare retailer. More than 1,000 senior adults ages 55 and older in the United States were surveyed about their feelings about socializing after the pandemic. According to the study, research also shows that seniors miss going shopping or running errands and miss the feeling of being connected to their local community.
Walgreens Seniors Day is a monthly day for seniors and it provides a safe, accessible and supportive space for shoppers, plus discounts on eligible regular-priced merchandise.
Senior-Friendly Shopping Days
Walgreens Seniors Day Supports Safe & Supportive Shopping
Trend Themes
1. Senior-friendly Shopping Days - Providing safe and accessible shopping experiences for seniors to increase community connectivity
2. Healthcare-retail Collaborations - Partnering with healthcare providers to prioritize care and convenience for senior consumers
3. Community Connectivity Initiatives - Creating initiatives that foster socialization and connection among seniors
Industry Implications
1. Retail - Exploring senior-friendly shopping models for retail chains to engage with senior customers
2. Healthcare - Developing senior-focused care services to enhance the wellbeing of aging populations
3. Non-profit - Partnering with non-profit organizations to build support networks for seniors and combat social isolation