adidas continues to work closely with British designer Wales Bonner on a new full collection. The two first linked back in 2020 and have been paving a strong path in terms of their partnership. Having launched four upcoming colorway palettes, the two are releasing a look at a full collection designed for the Fall/Winter 2023 season.
Diving into the archives of adidas, the vintage looks are reinterpreted in a new lens that can be seamlessly adopted by today's society. There is a strong sense of neutral hues that nod to the 70s and 90s from an athletic angle. The palette features grey, cream, and brown, kicking off with velour tracksuits defined by co-branding accents of both contributing efforts.
Vintage Style Collaborative Apparel
adidas Joins Forces with Wales Bonner on Another Collection
Trend Themes
1. Vintage-inspired Collaborative Collections - The partnership between adidas and Wales Bonner showcases the trend of vintage-inspired collaborative collections, reinterpreting classic looks for modern society.
2. Neutral Hues in Athletic Fashion - The Fall/Winter 2023 collection by adidas and Wales Bonner taps into the trend of using neutral hues, particularly from the 70s and 90s, in athletic fashion.
3. Co-branding Accents in Retro Tracksuits - The collaboration between adidas and Wales Bonner highlights the trend of incorporating co-branding accents in retro-style velour tracksuits.
Industry Implications
1. Fashion and Apparel - The fashion and apparel industry can explore opportunities to collaborate with designers and reinterpret vintage styles for contemporary consumers.
2. Sportswear - The sportswear industry can embrace the trend of using neutral hues from past eras, creating modern athletic fashion with a nostalgic twist.
3. Athleisure - The athleisure industry can take inspiration from the co-branding accents seen in the adidas and Wales Bonner collaboration, adding retro flair to their designs.