W Magazine ushers in the new Spring season with some Greek mythology in the editorial "Harvest" in their April 2009 issue.
"Demeter meets Ophelia in earth goddess looks: Peasant blouses, patterned layers and sheerness everywhere, all under headdresses that are a force of nature," explains W.
Harvest features the photography of Mario Sorrenti with Lara Stone and Eniko Mihalik adorned in floral accessories and vibrant Spring fashion by stylist Camilla Nickerson.
Implications - Contemporary consumers are looking for products that contain an element of nature. Items that feature an environmentally friendly aspect are appealing to those who desire a way to protect the planet. In order to stay on top, a company could focus on this eco-conscious feature.
Floral Spring Editorials
W Magazine Brings Greek Magic Into 'Harvest'
Trend Themes
1. Nature-inspired Products - Companies can capitalize on the growing demand for products that incorporate elements of nature, such as floral accessories and eco-conscious features.
2. Eco-friendly Fashion - The fashion industry can explore opportunities to create vibrant Spring fashion that is environmentally friendly, appealing to eco-conscious consumers.
3. Greek Mythology-inspired Marketing - Brands can incorporate Greek mythology themes into their marketing campaigns to create a unique and captivating storytelling experience for consumers.
Industry Implications
1. Fashion - The fashion industry can take advantage of the trend towards nature-inspired products and eco-friendly fashion, offering consumers vibrant and sustainable Spring fashion options.
2. Beauty - The beauty industry can develop cosmetic and skincare products that embody the essence of nature, providing consumers with eco-friendly and natural alternatives.
3. Home Decor - The home decor industry can create nature-inspired home accessories and decor items, catering to consumers' desire to bring elements of the outdoors into their living spaces.