The W Magazine December/January 2014/2015 editorial incorporates bold street art into the high fashion magazine. Photographer Craig McDean took images of model Anna Ewers standing in front of massive signs and urban installations, displaying the similarities between architectural design and couture.
Stylist Edward Enninful put together outfits that were just as bold as McDean's snapshots. Present in Enninful's ensembles are excessively floral tops, button up jackets, oversize outerwear and sheer ballerina-inspired dresses.
One of the most striking aspects of this W Magazine series is its assortment of unusual footwear. Showcased in the snapshots are chunky red lace up heels, bow tie sandals and pointed flower-lined flats, all of which encourages readers to make aggressive style choices.
Street Art Editorials
The W Magazine December/January Ewers Photoshoot Shows Urban Installations
Trend Themes
1. Bold Street Art - The incorporation of bold street art into high fashion editorials presents opportunities for disruptive innovation in the fashion industry by merging urban and couture aesthetics.
2. Architectural Design and Couture - The similarities between architectural design and couture explored in magazine editorials create opportunities for disruptive innovation in the intersection of fashion and architecture.
3. Unusual Footwear - The showcase of unusual footwear in fashion editorials inspires disruptive innovation in the shoe industry by encouraging the development of unique and bold styles.
Industry Implications
1. Fashion - The incorporation of street art and architectural design into high fashion editorials creates disruptive innovation opportunities for fashion brands seeking to push creative boundaries and appeal to a broader audience.
2. Art - The fusion of street art and couture in editorials presents disruptive innovation opportunities for artists to collaborate with fashion magazines and brands, blurring the line between artistic expression and commercial fashion.
3. Footwear - The emphasis on unusual and bold footwear in fashion editorials opens up disruptive innovation opportunities for shoe manufacturers to create unique designs that cater to individuals looking for statement-making shoes.